Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers.The key objective is to promote brands, build preference and increase sales through various digital marketing techniques.

Digital marketing activities are search engine optimization (SEO), search engine marketing, content marketing, influencer marketing, social media marketing, e-mail marketing, smartphone marketing, display advertising, e–books, white papers, games, and any other form of digital media.

According to the Digital Marketing Institute, Digital Marketing is the use of digital channels to promote or market products and services to consumers and businesses.